Performance & real ROAS
40%We analyze verified campaign data — ROAS, CPA trends and account longevity — to measure real outcomes.
The PPCScore methodology
Every PPC freelancer and agency on PPCScored is rated 0-10 using the same weighted model, applied blind by our expert panel and refreshed every quarter.
Client satisfaction
25%Aggregated verified client reviews, NPS, and retention. We discard anonymous or unverifiable feedback.
Pricing & value
20%Transparent pricing relative to outcomes delivered. We penalize hidden fees and unclear scopes.
Expertise & certifications
15%Platform certifications, vertical depth and years of independently verified experience.